Burberry Brand Analysis

This project offers a comprehensive analysis of Burberry, a renowned British luxury brand with a rich heritage and global recognition. The analysis delves into the brand's identity, historical evolution, marketing strategies, and its adaptability to shifting economic, social, and technological landscapes. By leveraging tools such as SWOT analysis and exploring its unique positioning within the luxury fashion industry, this study sheds light on Burberry's strengths, challenges, and strategies for maintaining its iconic status in an ever-evolving market.